Mike Manley, the chief Executive of Chrysler’s Jeep division has stated that he predicts a bright future for Jeep in the up following year. This plan is part of Chrysler’s CEO Sergio Marchione’s agenda to expand the global presents.
It has been stated that Jeep are doing extremely great in U.S. especially with their two new models recent launch – Grand Cherokee and Cherokee SUV. Part of the agenda is to expand this success in different countries (outside US).
Manley, interviewed at the L.A. auto show, discusses the outlook for the Jeep brand and what it needs to build upon its recent success.
You can find some interesting thoughts of Manley on 2014 for Jeep:
I’m looking for a strong year for Jeep in 2014. Last year we broke our sales record of 700,000 units with virtually zero Libertys in 2013, and today we’re level with 2012, so that’s a great performance from the rest of our vehicles. Now, with Cherokee on sale for two months, we have a very good chance of breaking last year’s record.
Mike Manley also pointed that:
Going into 2014 with the most competitive vehicle in the midsize SUV segment, the largest in the U.S., we’re looking to make sure we use that to continue to grow our other products. And if we do that, 2014 will be a very strong year for Jeep.
Hopefully, everything will go according to plan for Jeep in 2014. Please come back soon for more information on Jeep’s and Jeep Accessories.